About Us - The Ideas Bodega
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About us

 

Creative thinking

The Ideas Bodega

We help companies stay ahead of the competition, come up with the next big thing, drive innovation and create cultures where creativity and innovation flourish.

Creativity is the lifeblood of your business and it all starts with the ability to generate ideas that will break assumptions, disrupt the market and propel your business forward.

It is crucial that everyone sees creativity as part of their job. We must constantly be creating new ideas for the future and challenging ones from the past.

The problem is that many don’t have the structure or techniques to think truly creatively – especially on demand.

The Ideas Bodega transforms the creative process. We provide the tools and strategies to successfully manage the whole creative process – from identifying the most important business challenges to solving them and selling ideas that clients will love.

We give organisations the skills to generate game changing ideas for anything from new product development to answering client briefs and winning new business pitches.

Nicole Velik

Nicole Velik is a creativity and innovation facilitator, trainer and consultant. She is the founder & director of The Ideas Bodega.

Nicole has facilitated and trained organisations across The United States, Australia and Asia. Her clients include The United Nations, Nike, BBDO, TBWA, Coca-Cola, Pepsi, JWT, One Green Bean, BBC Worldwide, Edelman PR, eBay, Havas Worldwide, STW Group, Ogilvy PR, Hill + Knowlton, Foxtel, Seven Network, The Cancer Council and Colonial First State.

Nicole spent four years working in New York City where she helped her clients keep a competitive edge by thinking creatively and creating cultures where innovation would flourish. She returned to New York to work with her dream client, The United Nations. Her task was to arm them with creative thinking skills and generate big ideas for a UN global initiative, World Humanitarian Day.

Nicole is a regular speaker on creativity and innovation and has educated, entertained and inspired audiences at global conferences such as Ad:Tech, Promax BDA, CREA and Emergence Creative.

With a background in advertising, as a Brand Strategist, she spent most of her early career working at creative agencies, Kirshenbaum Bond + Partners in New York City and Saatchi & Saatchi, Sydney. Nicole has been trained in Idea Generation and Creative Problem Solving by the Creative Education Foundation (New York) and has spoken and presented at CREA, the European Creativity Association. She also holds a Communications Degree from Charles Sturt University and a certificate in Organisational Development from New York University.

When Nicole’s not overhauling brands and nurturing ideas, she can be found pursuing her other passion, music. Her song ‘Tonight’ was used on a national Channel Ten promo for the American TV drama, Medium.