03 Sep The Importance of Crap Ideas
When it comes to brainstorming I cant stress enough the importance of generating crap ideas. I often say to participants in my brainstorms “Give me five crap ideas now!” The request...
When it comes to brainstorming I cant stress enough the importance of generating crap ideas. I often say to participants in my brainstorms “Give me five crap ideas now!” The request...
People often think brainstorming is a complete waste of time and often it is. However, it can also be a highly productive and fun experience where the room is buzzing...
For years words such as ‘desk’ and ‘office’ have conjured up ideas of work and productivity. In such a setting we relentlessly try to tell ourselves that each sentence typed...
So many people, so many organizations, spend their days trying to play it safe only to discover that playing it safe has become the riskiest move of all...
Imagine working for an organisation that tells you to leave the office to go for a surf! That's how Patagonia gets its best ideas...