Using music to promote new technology.. - The Ideas Bodega
;Innovation,Facilitation,Creativity,Create,Creative,Idea Generation,Ideas,Brainstorm,Ideation,Business,Entrepreneur,Leader,Leadership ,Team,Strategy,Challenge,Solution,Brief,Pitch,Motivate,Empower,Inspire,Success,Inspiration,Thought Leaders,Movers Shakers,Process,New York,Sydney,Melbourne,Marketing,Advertising,PR,Communications,Agencies,Problem Solving,Keynotes,Public Speaking,Conferences,Festivals,Mentor,Coaching,Sessions,Workshops,Away Days,Training,Culture,Win,Transform,Galvanise,Disrupt Market,Propel Forward,Forward Thinking ,Futurist,Flourish,Thrive,Cutting Edge,Powerhouse,Tools,Techniques,Passion,Corporate,Educational ,Engaging,Skills,Strategies,Organisation,Brands,Professional,Expertise,Masterclass,Planning,Output,Fresh,Injection,Practical,Revolutionise,Guidance,Clients,Project,Spark
17192
post-template-default,single,single-post,postid-17192,single-format-standard,_masterslider,_msp_version_3.5.7,qode-quick-links-1.0,ajax_fade,page_not_loaded,,qode-title-hidden,qode-child-theme-ver-,qode-theme-ver-11.0,qode-theme-bridge,wpb-js-composer js-comp-ver-5.1.1,vc_responsive

16 Sep Using music to promote new technology..

Posted at 23:24h in Uncategorized by
0 Likes

20581_gorillazIn the

Last few weeks Google and Microsoft have successfully partnered with popular bands to promote their new technology.

Google partnered with Arcade Fire to create an interactive music video for the song “We Used To Wait” The personalised online experience (The Wilderness Downtown) is very unique, innovative and emotive and consequently went viral instantly – proving to be a really successful way to show off the capabilities of HTML5 with Google’s Chrome browser.

Similarly this week the Gorillaz helped launch Microsoft’s Beta version of Internet Explorer 9. Microsoft approached Gorillaz and asked them to develop an online experience that would showcase the potential of the Web when viewed through Internet Explorer 9 Beta. It was a typically humorous, slightly dark Gorillaz creation with cartoon member Murdoc showing off his ‘Microsoft employee of the month’ status and discussing the benefits of the browser with a geeky cartoon character, ‘Mike O’Soft.’

Tags:
,
1,317 Comments

Post A Comment